Michael Porter stresses Business Sustainability in the writing on competitive strategy. Many small company proprietors have to be more conscious of this important business concept. We’re typically distracted by the daily tasks of chasing the following purchase or monitoring a / r or maintaining a worker’s performance. What we should frequently neglect to do (myself incorporated) is take some time for periodic reviews in our business and in our industry. By evaluating those things of other players within our industry and analyzing potential new forces within our industry and also the marketplace generally there exists a far better possibility of growing our small company.