The return on investment of digital campaigns is a central issue for executives and marketing managers. Your site is not profitable? To perform, you must first use the right levers. Analysis of your Data, SEO, Content, Netlinking, Marketing Automation… So many actions to put in place to position yourself. If you are wondering why you are not visible enough on Google, why your content is not seen, or how to improve your conversion, the CyberCité agency draws up 3 key points to keep in mind to put in place an effective strategy. A great way to think about your needs, your goals, your levers and your follow-up.