Influencer marketing has become more popular as a result of the increasing social media usage. More and more people are spending their free time on social media, meaning it has become a vital channel to natively target audiences. Consumers nowadays don’t want to feel like they are being marketed to. By using influencer marketing, you aren’t forcing your product on audiences; you are relying on influencers to promote your brand and products to the world. We no longer live in a world where people trust ads; we trust people.