Link-building, and backlinking especially, is the bread and butter of off-page SEO. Think of a backlink as someone vouching for your business.
Search engines assess each link in published content to verify a site’s validity and credentials. If a trusted source were to link to your website, you’d gain credibility, as the publisher already has credibility.
It’s worth noting that trusted sources can include customers. That’s why asking people to share your content is such a big part of digital marketing.
You can establish a backlinking strategy in several ways.
First, you can simply focus on creating great content. If your content is strong and provides value, people will naturally want to share it. And again, you can always ask your audience to share.
You can also partner with influencers in your field. Sponsored content can be as effective as a pay-per-click advertisement.
Social Media Marketing
Speaking of sharing, you’ll need to keep your social profiles up to date to maximize your social signals. Sharing content, generating likes and follows, and interacting with your customers are simple but effective aspects of off-page SEO strategies.
You can also tweak a few settings to improve searchability.
Remember, linking is a huge part of SEO. So be sure to post links to your website often.