Because several studies have shown that websites that don’t offer easy navigation usually have a low customer retention rate. It’s important to understand that your customers don’t have time to spend several minutes to find a specific page on the website.
In fact, if it becomes too annoying for them to navigate to a certain page, they’ll most likely look for other options, even if your services/products are top-notch. To avoid this scenario, make sure that your website offers an easily navigable interface.
One of the ways to do this is to ask your team to place a navigation menu at the top of the website and equip it with links to different web pages. This way the users will be able to navigate to any page on the website without facing any challenges.