One of the most fundamental parts of SEO is meta tags. Ensuring that they’re in place will also help you ensure that your website’s pages have a good, solid foundation of optimization. Unfortunately, their best practices are often ignored. Since this isn’t something you should do, here are some things that you need to know about them.
What are SEO meta tags? SEO meta tags are found in the website’s HTML header. Here they describe the page by using syntax that Google understands. Google then uses this information about the website in its rankings. Hence why you should never forego these tags.
Meta tags are one of the pieces of code that search engines use to help them understand what your page is about and how relevant it is to the keyword their users are searching for. Although your visitors can’t see this data, it’s still important.